Gasping by Ben Elton
Lockheart Industries are making serious money, but Sir Chiffley Lockheart is looking for the buzz given by creating an entirely new category for making money where no money existed before. Philip, his pushy workaholic young exec, suggests selling designer air – Perrier for the nostrils – as a privatised alternative to polluted urban fug. The ad agency tycoon Kirsten takes the concept and propels the ‘Suck & Blow’ product into a marketing phenomenon of the decade generating dizzy millions in profit and getting her man along the way. But while the market for oxygen is growing, the world’s supply is diminishing. In the end, something extreme has to happen.